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PCJCCI, FTAC Initiate Workshop On “Consumer Psychology And Conflict Management”


LAHORE– The Pakistan China Joint Chamber of Commerce and Industry (PCJCCI) has launched a move to equip SMEs and corporate sector with the skill of “Consumer Psychology and Conflict Management” with plan to arrange a one-day workshop in collaboration with Featured Training and Advisory Consultants (FTAC) on Tuesday.

The motto of the workshop is “Together let’s achieve it”.

At a joint coordination meeting held on Monday at the PCJCCI premises, Zarak Khan, President PCJCCI said the workshop would prove to be a transformative tool for entrepreneurial thinkers for launch new ventures and also developing the older ones.

Since the world has evolved with the growing technology, and globalization, the consumer behavior has also been shifted towards complex paradigms. This is crucial to understand the mental psyche of your customer in order to make your business successful. He assured of the fullest efforts to promote entrepreneurship’s modern techniques in collaboration with the national and international business development organizations. Dr. Iqbal Qureshi, Chairman Standing Committee of PCJCCI on skill development was also present on this occasion.e

Ms. Maryam Zafar, CEO FTAC told that FTAC is committed to increase gender diversity in the corporate and Entrepreneurial Ecosystem of Pakistan through Women Empowerment.

Psychological aspects of business for successful marketing plays a vital role in making the youth self-reliant and self-sufficient. In this workshop, we will be discussing the Consumer Psychology and also how to cope with the conflicts that arise in your business.

She told, that now the ground of judgment is not only the quality of a product, the game has grown beyond the conventional ideas and is involving social sciences. She further said that, we will be highlighting the ways to know your customer and his behavior skillfully.

Our aim is to provide accurate information regarding consumer psychology and different types of conflict, how to cope with such conflicts, to SMEs as well as corporate sector.

Mr. Aftab Azeem, Co- Founder- FTAC said that, nowadays people are more interested in interaction and asking questions, and they are keen to get their questions answered in the most obsequious way.

He told that in this workshop, we will be addressing these questions to ease this rigorous path towards higher business sales growth and for generating good terms with the consumer. 

Mr. Saad Saeed, a young business analyst and behavioral expert told us that in this workshop we will be discussing that how you can become able to identify and handle conflicts efficiently.

Conflict can be based on various aspects and if not addressed properly can affect your business adversely. The appropriate way to manage it is to channelize the contradiction in a productive way.

Mr. Moazzam Ghurki, Senior Vice President PCJCCI said that, Pakistan China Joint Chamber of Commerce and Industry and FTAC had joined hands to conduct such sessions and workshops to spread awareness among the business community and young entrepreneurs to add more value to their skill for self-sustenance.

Salahuddin Hanif, Secretary General PCJCCI said the chamber aims to assist aspiring entrepreneurs become capable in both entrepreneurship roles and job markets. He hope that the workshop will open up new doors of success for the young people.— PRESS RELEASE