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PCJCCI Suggests Backward-Forward Linkages to Foster Meat Export to China


LAHORE–After the outbreak of Covid 19, Chinese meat requirement is increasing rapidly with the growing economy as they are turning away from their traditional food towards Halal Food. It was informed by Mr. Zarak Khan, President Pak-China Joint Chamber of Commerce and Industry (PCJCCI) while addressing a think tank session.

He said that Chinese farmers were unable to keep pace with the demand of meat as a very low percent of China’s land is available for maintaining livestock. As a result, China is having short of all three basic requirements, i.e. land, water and feed, he said adding that China has no way but to import meat from the international market. Currently China is importing meat from Vietnam, Brazil and Australia, thus in such a competitive environment there is a great possibility for Pakistan to initiate production of good quality meat to meet the Chinese market demand. He said that, Pakistan can become a hub for catering required meat demands of China by adopting, “Turkish Cattle Fattening Model”. He observed that cattle fattening activity is one of the potential sources for employment opportunity and to increase the volume and quality of meat produced and to alleviate poverty in the country and by adopting Turkish model, Pakistan can earn foreign exchange and help in coping with the unemployment problem as well.

Mr. Moazzam Ghurki, Senior Vice President PCJCCI said, Pakistan has the potential to increase its export and earn foreign exchange by promoting high quality meat worldwide. He informed that Pakistan had the fourth largest livestock in the world with 180 million animals growing at 4.2 percent annually. Moreover, there are above four dozens breeds of sheep and goats that have helped Pakistan become 2nd largest goats’ meat producing country, he added. But our exports are still below the existing potential mainly because of having limited techniques and skilled labor, he lamented and suggested that the government should seek Chinese cooperation for enhancing technical skills and livestock techniques of international standard also by providing incentives to local farmers for enhancing meat production as per international norms and practices.

Mr. Salahuddin Hanif, Secretary General PCJCCI said that, we can develop specific brand as per Chinese requirement and with the meat export to China, we can contribute millions of dollars to the national economy–PRESS RELEASE