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Govt Decides to Facilitate Growth of E-Commerce Through Digital Pakistan Policy


ISLAMABAD– The PTI Government was focusing on e-commerce to move forward towards digital Pakistan and promote knowledge economy through a Digital Pakistan Policy to facilitate growth of e-commerce.

While  addressing at an e-commerce summit, Member (IT) Ministry of Information Technology and Telecom, Syed Junaid Imam said that market has enormous potential in Pakistan due to exponential growth in broadband subscribers to over 95 million.

Over 400 participants including traders and university students attended the e-commerce summit. Daraz team registered a large number of sellers on its digital platform to enable them to start online sale of products.

Syed Junaid Imam said the government was working to facilitate e-commerce by providing an enabling environment where Payment Service Providers (PSP) and Payment Service Operators (PSO) could operate and establish an effective
e-commerce platform and take e-commerce activities to the higher levels.

He assured that MoITT would work with chambers of commerce and industry to prepare recommendations for tax reforms for e-commerce so that IT could flourish
in the country.

He appreciated the initiative of ICCI for organizing an e-commerce summit in collaboration with Daraz that would bring more traders on e-commerce platforms for business growth.

Sardar Yasir Ilyas Khan, President, Islamabad Chamber of Commerce and Industry welcomed the participants to the e-commerce summit and said that the purpose of organizing this event was to inform the sellers/retailers/potential individuals including students and all the upcoming entrepreneurs about the immense potential of promoting sales through e-commerce platforms.

He said Amazon’s net sales in 2020 was over USD 386 billion, Alibaba Groups around USD 72 billion and eBay’s over USD 10 billion, which showed that this business model has a great future.

He said that e-commerce sales China was over 22 percent of its total sales and India’s 7-8 percent, but e-commerce sale in Pakistan was just 0.5 percent of its total sales, which showed that Pakistan still remained an untapped market for e-commerce and urged that traders should capitalize on this untapped market for achieving fast growth in business.— PRESS RELEASE