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FBR Turned Pink in Support of Pink Ribbon Pakistan


LAHORE– FBR (Federal Board of Revenue) headquarter was illuminated Pink on 1st October in commemoration of the ongoing PINKtober breast cancer awareness drive and to acknowledge Pink Ribbon Pakistan’s efforts in raising awareness and working to provide advocacy and healthcare services to the patients and potential victims.

This PINKtober Government of Pakistan is playing an active role to raise awareness on this widespread issue of breast cancer. Government of Pakistan and Pink Ribbon Pakistan will arrange many activities and events together. “Pink illumination of the FBR headquarter was a part of this mutual national breast cancer awareness drive.

In this regard on 1st October the event with FBR was arranged with their collaboration. By turning pink for the lifesaving cause the FBR showed concern for more than 10.2 million Pakistani women with a high risk of breast cancer. FBR offered its complete support to Pink Ribbon and pledged to help the organization eradicate this fatal disease and reduce the resultant female mortality.

Talking to the media on the illumination event, CEO Pink Ribbon Mr. Omer Aftab told, “We lost thousands of precious lives every year due to ignorance, late diagnosis and myths related to breast cancer.

“Despite the fact, that out of all the type of cancers, breast cancer is the only cancer that can be cured successfully if diagnosed at an early stage, whereas it is so unfortunate that this cancer alone claims 40,000 lives every year,” added Omer.

One of the board member of FBR MS. Nausheen Javaid Amjad on behalf of Chairman Mr. Syed Muhammad Shabbar Zaidi showed special interest in this event and campaign. She also expressed her views over this extremely critical health issue of the Pakistani women and admired Pink Ribbon’s efforts of over one and half-decade.

Talking to the media she said, “We vow to extend full support to the Pink Ribbon in their struggle to educate the society on this important issue”.— PRESS RELEASE