In a press statement received on Tuesday, Rifah Qadri, Head of Marketing and Corporate Communications, expressed that the campaign encourages users to adopt cashless, hassle-free payment methods, savings, and lending services.
The initiative also highlights the distinct advantages and features that set Easypaisa apart from its competitors, reinforcing its position as a comprehensive one-stop financial platform.
Qadri noted that as Pakistan’s digital banking sector continues to expand, especially in urban areas, Easypaisa remains committed to innovation, introducing new use cases, features, packages, and discounts.
Additionally, the platform prioritizes the highest level of security and convenience in conducting financial transactions, reducing the necessity for physical visits to bank branches.
This campaign reflects Easypaisa’s dedication to providing users with accessible, secure, and user-friendly digital financial services, catering to the evolving needs of its customers in an increasingly digital landscape.