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DGPR Gets CM’s Backing for Revamp In Line with Modern Day PR Needs


LAHORE– Chief Minister Punjab Sardar Usman Buzdar has accorded approval to revamping the directorate general public relations (DGPR) department at a meeting attended by finance minister Hashim Jawan Bakht, SACM Dr Firdous Ashiq Awan, chief secretary Jawwad Rafique Malik, chairman P&D and DGPR Rai Saman to review the future roadmap. 

The CM approved procurement of two DSNG vans along with the establishment of a state-of-the-art studio while four directorates will be technologized to meet the modern-day needs. The print media, electronic media, digital media, administration, advertisement, press laws, IT and legal sections will be rejigged and all the directorates will be provided with the latest information and communication technology tools to optimally perform, the meeting decided.

It was further decided, in principle, to give 25 per cent special allowance to officers and officials of their basic salaries. The CM directed that cabinet standing committee for finance and development will give final recommendations after a detailed review. He approved monetization policy for DGPR employees to procure leased vehicles from the Bank of Punjab.

He directed that estimates of modernisation and improvement in DGPR building be collected from Infrastructure Development Authority Punjab to bring it up to code. The participants also deliberated over the proposal of a media tower’s construction in the DGPR department through a public-private partnership.

The CM directed prudent consultation before initiating the proposal of the chief minister’s internship program for young media graduates. The multifarious importance of DGPR department has increased than before and every sort of resources will be provided to modernize the department for meeting the emerging challenges of the 21st century.

The ICT boom has brought an ever-increasing globalized information revolution; that is why, good command over dexterous use of digital media and IT tools is imperative for DGPR officials, he said and added that the department will be revamped to meet the electronic and social media challenges.

Earlier, secretary information briefed about departmental performance and modernisation plans.— HANDOUT